WEBVTT 00:00:00.826 --> 00:00:02.750 Hey, welcome back to Community & Code. 00:00:02.890 --> 00:00:03.771 I'm Chris Reynolds, 00:00:03.852 --> 00:00:07.057 and my guest this week is Jonathan Wald. 00:00:07.394 --> 00:00:09.496 If you've been in WordPress for any length 00:00:09.536 --> 00:00:11.017 of time, you might have run into him. 00:00:11.077 --> 00:00:12.999 He co-founded Guildenberg, 00:00:13.299 --> 00:00:14.641 he spent time at Automatic, 00:00:14.941 --> 00:00:16.262 he's over at Convesio now, 00:00:16.302 --> 00:00:18.504 and he co-hosts a podcast called 00:00:18.584 --> 00:00:19.445 Crossword. 00:00:20.005 --> 00:00:22.427 And I want to be absolutely clear, 00:00:23.288 --> 00:00:26.952 he has an extremely unfair radio voice, 00:00:27.192 --> 00:00:28.553 one that puts me to shame, 00:00:29.294 --> 00:00:30.555 and I'm super jealous. 00:00:31.563 --> 00:00:33.084 We talk about his years in the WordPress 00:00:33.104 --> 00:00:34.705 community, the .org forums, 00:00:34.826 --> 00:00:37.628 whether WordPress is still the operating 00:00:37.668 --> 00:00:38.949 system of the web, 00:00:39.229 --> 00:00:41.070 Jonathan's been pulling on that thread for 00:00:41.091 --> 00:00:41.811 a long time, 00:00:42.091 --> 00:00:43.653 and he's got a take on it that 00:00:43.693 --> 00:00:46.034 has almost nothing to do with the 00:00:46.094 --> 00:00:46.715 software. 00:00:47.235 --> 00:00:49.297 But the fun part of the conversation is 00:00:49.337 --> 00:00:51.639 our hard left into homeschooling. 00:00:52.068 --> 00:00:53.409 Both of us have homeschooled, 00:00:53.489 --> 00:00:55.370 him as a kid, me as a parent, 00:00:56.070 --> 00:00:58.231 and Jonathan reckons that never being 00:00:58.351 --> 00:01:00.572 sorted into a social hierarchy is the 00:01:00.632 --> 00:01:02.853 reason it doesn't occur to him to ask 00:01:02.893 --> 00:01:03.854 permission for things. 00:01:04.334 --> 00:01:05.975 He just does them. 00:01:06.635 --> 00:01:08.196 Which is something that I've definitely 00:01:08.256 --> 00:01:09.617 seen from homeschooled kids, 00:01:09.957 --> 00:01:12.038 a level of confidence that at times can 00:01:12.098 --> 00:01:13.579 border on audacity. 00:01:14.065 --> 00:01:15.467 Sometimes that gets him into trouble, 00:01:15.547 --> 00:01:16.929 but mostly it doesn't. 00:01:17.670 --> 00:01:19.433 There's also encyclopedias, 00:01:20.534 --> 00:01:21.515 philosophy class, 00:01:21.676 --> 00:01:23.518 and some very strong opinions about the 00:01:23.558 --> 00:01:24.259 Sun and Phoenix. 00:01:24.720 --> 00:01:25.481 Let's get into it. 00:01:45.380 --> 00:01:46.822 Welcome to Community & Code, 00:01:46.842 --> 00:01:48.864 the podcast where we talk to the human 00:01:48.944 --> 00:01:50.304 beings behind the commits. 00:01:50.625 --> 00:01:52.627 And my human being that I'm with today 00:01:52.766 --> 00:01:56.349 is Jonathan Wald, a longtime WordPresser. 00:01:56.750 --> 00:02:01.613 You co-founded a consultancy a few years 00:02:01.653 --> 00:02:02.775 ago called Guildenberg, 00:02:03.575 --> 00:02:06.217 doing that in WooCommerce and stuff like 00:02:06.258 --> 00:02:06.438 that. 00:02:07.659 --> 00:02:08.939 Yeah, welcome to the show, Jonathan, 00:02:09.139 --> 00:02:10.200 and tell us about yourself. 00:02:11.270 --> 00:02:13.491 Chris, it's a pleasure to be here. 00:02:14.112 --> 00:02:14.871 Tell us about yourself. 00:02:14.892 --> 00:02:18.072 That's a pretty open-ended invitation. 00:02:20.273 --> 00:02:23.815 I'm still having fun in this ecosystem 00:02:23.874 --> 00:02:24.895 after all these years. 00:02:25.835 --> 00:02:27.435 WordCamp US is coming up in just a 00:02:27.456 --> 00:02:28.057 couple weeks, 00:02:28.937 --> 00:02:32.477 and I'm excited to get a suntan and 00:02:32.557 --> 00:02:33.298 bring in some heat. 00:02:33.318 --> 00:02:36.859 It'll be a good time. 00:02:36.920 --> 00:02:37.719 I think for me, 00:02:40.279 --> 00:02:42.721 technology has been a part of my world 00:02:42.761 --> 00:02:44.962 since i was a teenager growing up like 00:02:45.082 --> 00:02:46.824 the internet brought me community and an 00:02:46.883 --> 00:02:48.304 opportunity to connect with folks around 00:02:48.345 --> 00:02:51.868 the world and i think it just has 00:02:51.988 --> 00:02:54.109 just become this very natural segue 00:02:54.569 --> 00:02:56.351 wordpress came into the radar for me about 00:02:56.390 --> 00:02:59.333 twenty years ago and what initially drew 00:02:59.372 --> 00:03:01.054 me into it was the experience that i 00:03:01.115 --> 00:03:03.155 had with the community at the time which 00:03:03.196 --> 00:03:07.178 was mostly on the dot org forums right 00:03:07.199 --> 00:03:08.399 we weren't doing word camps or any of 00:03:08.459 --> 00:03:09.161 that just yet 00:03:09.840 --> 00:03:12.562 But I remember I came for the tech 00:03:13.102 --> 00:03:15.464 and it was helping me solve a problem 00:03:15.484 --> 00:03:16.104 I had at the time, 00:03:16.124 --> 00:03:18.405 which was getting a blog to be integrated 00:03:18.446 --> 00:03:19.925 into the types of sites that I was 00:03:19.965 --> 00:03:20.467 working on. 00:03:21.187 --> 00:03:23.268 But it was the helpfulness of the folks 00:03:23.307 --> 00:03:27.110 who helped me figure out how to accomplish 00:03:27.130 --> 00:03:28.011 what I was trying to do. 00:03:28.170 --> 00:03:29.131 Oh, this is cool. 00:03:29.211 --> 00:03:30.392 This is actually something I'd like to 00:03:31.351 --> 00:03:32.432 contribute back to. 00:03:32.753 --> 00:03:35.974 And the rest became quite the history. 00:03:36.877 --> 00:03:38.038 Yeah, that's actually, 00:03:38.197 --> 00:03:41.598 so it's funny that you mentioned that. 00:03:41.639 --> 00:03:43.080 If you go back to the very first 00:03:43.140 --> 00:03:44.560 post on this site, 00:03:46.021 --> 00:03:48.482 I talk about sort of the origin of 00:03:50.664 --> 00:03:51.843 how I kind of came up with the 00:03:51.924 --> 00:03:52.864 idea for the show. 00:03:54.025 --> 00:03:56.006 And it was sort of two things. 00:03:56.507 --> 00:03:59.148 One of them was just PressConf, 00:04:00.347 --> 00:04:01.549 because PressConf 00:04:02.163 --> 00:04:04.085 Like the conversations at PressConf were 00:04:04.104 --> 00:04:06.264 very much the sort of conversations that I 00:04:06.285 --> 00:04:07.044 wanted to be having. 00:04:07.545 --> 00:04:09.045 But before PressConf, 00:04:09.626 --> 00:04:11.206 like a few weeks before that, 00:04:11.667 --> 00:04:13.327 I had gone to my first DrupalCon. 00:04:13.967 --> 00:04:14.928 And at DrupalCon, 00:04:15.027 --> 00:04:17.649 there was a sticker that was in a 00:04:17.709 --> 00:04:19.749 big rack of stickers that were free that 00:04:19.788 --> 00:04:20.889 said, come for the code, 00:04:21.069 --> 00:04:22.009 stay for the community. 00:04:23.109 --> 00:04:23.710 That's cool. 00:04:23.729 --> 00:04:23.989 Yeah. 00:04:24.191 --> 00:04:24.870 And it was like... 00:04:26.471 --> 00:04:28.732 I'd never heard it articulated that way. 00:04:29.893 --> 00:04:31.434 That particular phrasing, I think, 00:04:31.473 --> 00:04:33.014 is a thing in the Drupal community, 00:04:33.055 --> 00:04:34.495 but the sentiment was something that I 00:04:34.514 --> 00:04:36.716 very much identified with. 00:04:36.795 --> 00:04:39.037 I thought it was really interesting that I 00:04:39.056 --> 00:04:42.198 could go to a Drupal conference and find 00:04:42.899 --> 00:04:44.419 the thing that I have felt for twenty 00:04:44.440 --> 00:04:46.561 years in the WordPress community reflected 00:04:46.661 --> 00:04:49.102 in a sticker that the Drupal community, 00:04:49.362 --> 00:04:50.643 and rallied around this idea that the 00:04:50.662 --> 00:04:53.144 Drupal community already held internal on 00:04:53.163 --> 00:04:53.625 themselves, 00:04:54.025 --> 00:04:54.285 and then 00:04:54.764 --> 00:04:56.767 And so putting the two things together is, 00:04:56.787 --> 00:04:56.947 like, 00:04:57.146 --> 00:04:58.747 I want to have conversations where we talk 00:04:58.787 --> 00:04:59.488 about this. 00:04:59.829 --> 00:05:00.888 Like, this thing. 00:05:00.968 --> 00:05:01.910 Whatever this is. 00:05:01.949 --> 00:05:02.751 Like, we're here. 00:05:03.191 --> 00:05:04.132 We do the code. 00:05:04.491 --> 00:05:05.752 But, like, it's the community. 00:05:05.793 --> 00:05:06.453 It's the people. 00:05:07.573 --> 00:05:11.896 That's the thing that really keeps us in 00:05:12.436 --> 00:05:13.277 this ecosystem. 00:05:14.317 --> 00:05:16.238 It's interesting to me to see the impact 00:05:16.298 --> 00:05:17.638 that the events have had. 00:05:17.978 --> 00:05:20.539 I was a late arrival to the event 00:05:20.560 --> 00:05:20.799 scene. 00:05:20.880 --> 00:05:24.061 I went to WordCamp Long Beach. 00:05:24.662 --> 00:05:27.282 It was my first WordCamp, 00:05:27.303 --> 00:05:28.423 and I was also a speaker. 00:05:29.304 --> 00:05:30.424 So I'd done some meetups. 00:05:30.483 --> 00:05:32.085 I had some event experience, 00:05:32.144 --> 00:05:34.386 but working asynchronously, 00:05:34.406 --> 00:05:35.606 the internet allows you to work with 00:05:35.626 --> 00:05:36.746 people all over the world. 00:05:38.728 --> 00:05:40.488 I'd met a few folks from the WordPress 00:05:40.529 --> 00:05:42.870 space prior to the WordCamp experience, 00:05:42.889 --> 00:05:43.729 but it was pretty limited. 00:05:44.559 --> 00:05:46.359 And then after experiencing that and then 00:05:46.380 --> 00:05:47.580 starting to go to some of the bigger 00:05:47.640 --> 00:05:47.761 ones, 00:05:47.800 --> 00:05:50.422 WordCamp Europe in Vienna was my first big 00:05:50.543 --> 00:05:50.682 one. 00:05:51.523 --> 00:05:53.804 And it left quite the impression on me 00:05:54.065 --> 00:05:55.925 and continues to do so. 00:05:56.545 --> 00:06:01.368 Even as my reasons for going will shift 00:06:01.529 --> 00:06:03.029 or the focus will change, 00:06:03.069 --> 00:06:05.271 there's still something precious to me 00:06:05.971 --> 00:06:06.512 about, 00:06:07.432 --> 00:06:09.173 it's always great to see folks that you 00:06:09.254 --> 00:06:10.634 already know, right? 00:06:10.714 --> 00:06:11.355 That's a highlight. 00:06:11.894 --> 00:06:13.995 There's something though about meeting 00:06:14.036 --> 00:06:16.055 folks that you just would never have had 00:06:16.115 --> 00:06:17.716 context to meet otherwise except for this 00:06:17.736 --> 00:06:19.716 community space that you share together 00:06:20.437 --> 00:06:22.457 and then showing up around the world. 00:06:23.918 --> 00:06:26.598 I know it's not unique to WordPress as 00:06:26.618 --> 00:06:29.219 you've experienced in the case with Drupal 00:06:29.240 --> 00:06:30.800 there and I'm sure other open source 00:06:30.820 --> 00:06:31.260 communities, 00:06:31.300 --> 00:06:34.882 but it's something that it's been a real 00:06:34.921 --> 00:06:38.043 highlight for me over the course of my 00:06:38.403 --> 00:06:39.163 years in the space. 00:06:39.774 --> 00:06:40.755 Yeah, well, it's funny that you mentioned, 00:06:40.795 --> 00:06:42.356 because I was actually going to say that 00:06:42.856 --> 00:06:46.279 I recently learned that WordCamp Long 00:06:46.319 --> 00:06:48.242 Beach was the first time that you spoke. 00:06:48.262 --> 00:06:49.863 And now I've learned that WordCamp Long 00:06:49.882 --> 00:06:51.363 Beach was your first actual WordCamp. 00:06:51.723 --> 00:06:53.226 I was at that WordCamp. 00:06:53.326 --> 00:06:55.187 I also was speaking at that WordCamp. 00:06:55.507 --> 00:06:56.827 And I went to your talk, 00:06:56.928 --> 00:06:58.129 and I remember your talk. 00:06:58.149 --> 00:06:58.529 Oh, wow. 00:06:59.089 --> 00:07:00.851 because you were talking about i believe 00:07:01.132 --> 00:07:04.735 uh you're talking about uh wordpress as uh 00:07:04.855 --> 00:07:07.057 the c the operating system of the web 00:07:07.096 --> 00:07:10.178 yeah yeah yeah um and i remember like 00:07:10.218 --> 00:07:11.680 that was sort of a topic at the 00:07:11.719 --> 00:07:16.384 time that was getting a little bit of 00:07:16.483 --> 00:07:19.305 like like conversation around it like it's 00:07:19.346 --> 00:07:21.447 kind of this abstract idea but i remember 00:07:21.627 --> 00:07:23.610 um a friend of mine who i worked 00:07:23.649 --> 00:07:25.711 with at uh web dev rami abraham 00:07:26.331 --> 00:07:28.973 uh, have made a, a YouTube video, 00:07:28.993 --> 00:07:30.094 which doesn't exist anymore. 00:07:30.115 --> 00:07:31.856 And I'm so sad because he had done 00:07:31.875 --> 00:07:33.637 a couple YouTube videos that were showing 00:07:33.677 --> 00:07:35.377 like the future of WordPress and it had 00:07:35.418 --> 00:07:36.558 like all this after effects. 00:07:36.579 --> 00:07:37.118 And it was like a, uh, 00:07:37.880 --> 00:07:40.141 like a VR H huds up display of 00:07:40.180 --> 00:07:41.822 like the WordPress admin and stuff. 00:07:41.882 --> 00:07:42.382 And I was like, 00:07:43.283 --> 00:07:46.764 And hand controls to move things around. 00:07:46.784 --> 00:07:49.906 And I was like, yeah, that's silly, 00:07:49.947 --> 00:07:55.149 but also it's fun to see that sci-fi 00:07:55.209 --> 00:07:58.372 applied to this thing that we're building 00:07:58.411 --> 00:07:59.331 and think about, oh, 00:07:59.752 --> 00:08:01.933 maybe the thing that we're building could 00:08:01.973 --> 00:08:02.774 do that thing. 00:08:02.814 --> 00:08:04.435 Maybe the thing that we're building could 00:08:04.495 --> 00:08:05.776 power, I don't know, 00:08:05.875 --> 00:08:07.236 a rocket ship or something. 00:08:07.416 --> 00:08:07.796 I don't know. 00:08:08.536 --> 00:08:11.880 um probably has more memory than the um 00:08:11.940 --> 00:08:14.101 or uses more memory than than the rocket 00:08:14.180 --> 00:08:17.803 the apollo a yeah right um but like 00:08:18.584 --> 00:08:20.305 sort of transposing that onto like you 00:08:20.324 --> 00:08:22.767 know now i i think about like um 00:08:24.127 --> 00:08:26.969 like what do have your have your thoughts 00:08:27.009 --> 00:08:29.711 about wordpress being the operating system 00:08:29.750 --> 00:08:31.932 of the web uh have you thought about 00:08:31.973 --> 00:08:35.475 it in those terms since uh that that 00:08:35.534 --> 00:08:37.817 word camp or like um 00:08:39.358 --> 00:08:41.358 How has WordPress sort of adapted or not 00:08:41.397 --> 00:08:42.918 adapted to that idea, do you think? 00:08:43.779 --> 00:08:44.579 Yeah, 00:08:44.620 --> 00:08:46.060 for a bit of context for those who 00:08:47.120 --> 00:08:48.721 may not be familiar with the idea, 00:08:49.442 --> 00:08:52.303 I first came across it in some of 00:08:52.502 --> 00:08:56.324 Matt Mullenweg's writings and some of the 00:08:56.365 --> 00:08:57.404 conversations. 00:08:57.444 --> 00:08:58.324 He dropped the thread. 00:08:58.985 --> 00:09:00.445 And then I think for me, 00:09:00.745 --> 00:09:02.146 my initial work was just pulling that 00:09:02.187 --> 00:09:03.387 thread. 00:09:03.468 --> 00:09:05.028 One of my first conversations with Matt 00:09:05.048 --> 00:09:06.569 was on this topic and I wanted to 00:09:06.589 --> 00:09:06.728 like 00:09:07.355 --> 00:09:08.456 pick his brain further like, hey, 00:09:08.716 --> 00:09:11.538 do you think that this is still relevant? 00:09:13.358 --> 00:09:15.281 My thinking has evolved on it. 00:09:15.920 --> 00:09:17.442 I think what always drew me to it 00:09:17.581 --> 00:09:20.343 is that if you had the conversation with 00:09:20.363 --> 00:09:21.305 someone more technical, 00:09:21.685 --> 00:09:22.646 they'd be quick to point out, well, 00:09:22.685 --> 00:09:25.228 this isn't an operating system in the 00:09:25.288 --> 00:09:26.069 technical sense. 00:09:26.089 --> 00:09:27.490 I'm like, well, 00:09:27.909 --> 00:09:28.951 that was never my contention. 00:09:30.091 --> 00:09:31.911 But for me, the starting point, 00:09:31.992 --> 00:09:33.713 I've written a couple of pieces about this 00:09:33.772 --> 00:09:34.394 over the years. 00:09:34.873 --> 00:09:37.334 The starting point was this idea of like, 00:09:37.394 --> 00:09:37.594 well, 00:09:38.216 --> 00:09:40.437 what is an operating system and what are 00:09:40.456 --> 00:09:41.937 the parts and pieces of it? 00:09:41.997 --> 00:09:44.459 And an ecosystem around it was always an 00:09:44.498 --> 00:09:44.959 interesting, 00:09:45.319 --> 00:09:47.000 was always a key component of the 00:09:47.040 --> 00:09:47.920 conversation for me. 00:09:48.940 --> 00:09:52.303 And I think just what clicked for me 00:09:52.343 --> 00:09:53.444 in that process was like, 00:09:53.543 --> 00:09:55.204 I can already see how people are using 00:09:55.245 --> 00:09:57.505 WordPress far beyond blogging. 00:09:58.086 --> 00:09:58.445 To me, 00:09:58.466 --> 00:10:00.947 this idea of it's empowering all this 00:10:00.988 --> 00:10:01.687 creativity, 00:10:01.747 --> 00:10:03.389 all this new capability that just wasn't 00:10:03.428 --> 00:10:04.048 there before. 00:10:04.569 --> 00:10:06.211 And many folks are using WordPress, 00:10:06.271 --> 00:10:07.151 myself included, 00:10:07.690 --> 00:10:08.992 especially back then at the time with some 00:10:09.012 --> 00:10:10.213 of the projects I was working on. 00:10:10.692 --> 00:10:12.533 Far beyond the scope of anything I 00:10:12.593 --> 00:10:13.093 imagined, 00:10:13.113 --> 00:10:14.815 at least it was publicly documented about 00:10:14.834 --> 00:10:16.296 how you might use something like this. 00:10:17.437 --> 00:10:19.298 Especially with WooCommerce being a great 00:10:19.317 --> 00:10:21.519 illustration of where that's grown and 00:10:21.558 --> 00:10:23.159 become or evolved. 00:10:25.042 --> 00:10:27.403 I think what remains highly relevant to 00:10:27.442 --> 00:10:27.903 me, Chris, 00:10:27.942 --> 00:10:29.683 about the topic is less about the 00:10:29.724 --> 00:10:30.183 technical. 00:10:30.264 --> 00:10:32.245 One of the more exciting things over the 00:10:32.284 --> 00:10:33.385 past couple of months, 00:10:33.446 --> 00:10:34.966 or really in the past year or so, 00:10:35.006 --> 00:10:38.509 was there was a couple of folks, 00:10:38.908 --> 00:10:39.568 a gentleman in particular, 00:10:39.588 --> 00:10:40.230 I'm forgetting his name, 00:10:40.250 --> 00:10:44.731 who worked on a concept of WordPress in 00:10:44.751 --> 00:10:45.653 a windowed mode, 00:10:46.173 --> 00:10:48.073 like desktop version of it. 00:10:48.673 --> 00:10:49.934 That got me pretty excited because it 00:10:49.975 --> 00:10:51.735 brought back a lot of those ideas. 00:10:51.796 --> 00:10:53.697 But what remains the draw to me is 00:10:54.177 --> 00:10:55.957 is the ecosystem around WordPress. 00:10:55.998 --> 00:10:56.778 That to me, 00:10:57.077 --> 00:10:59.658 even it's much less about the software. 00:10:59.999 --> 00:11:01.279 And I think that there's still, 00:11:01.299 --> 00:11:03.059 there's a fairly big open question mark 00:11:03.279 --> 00:11:04.640 right now about where WordPress is going 00:11:04.660 --> 00:11:07.542 to evolve from a technical perspective. 00:11:08.081 --> 00:11:10.702 I think folks making decisions still have 00:11:10.763 --> 00:11:12.463 that like operating system, 00:11:12.504 --> 00:11:15.024 like thinking as a part of the overall 00:11:15.083 --> 00:11:16.764 vision of how do we set up WordPress 00:11:16.804 --> 00:11:18.206 with these primitives, 00:11:18.765 --> 00:11:20.686 these foundational pieces so that others 00:11:20.726 --> 00:11:21.807 can build on top of it. 00:11:22.568 --> 00:11:24.590 And what holds my interest to this day 00:11:24.649 --> 00:11:26.130 just remains the size, 00:11:26.150 --> 00:11:28.672 the shape of the ecosystem around 00:11:28.711 --> 00:11:30.192 WordPress, which to me, 00:11:30.293 --> 00:11:32.774 they has so much latent energy in it 00:11:32.793 --> 00:11:33.934 that can be harnessed. 00:11:34.975 --> 00:11:35.936 Um, and, 00:11:35.995 --> 00:11:37.836 and I think that's what makes operating 00:11:37.856 --> 00:11:38.876 systems interesting. 00:11:39.057 --> 00:11:40.197 If you think about when we think of 00:11:40.217 --> 00:11:41.878 a traditional operating system these days, 00:11:42.698 --> 00:11:45.100 um, there's lots that technically exist, 00:11:45.120 --> 00:11:46.640 but only a few that tend to be 00:11:46.821 --> 00:11:47.821 interesting to folks. 00:11:47.841 --> 00:11:49.461 And it's because of the ecosystems around 00:11:49.501 --> 00:11:49.922 them. 00:11:49.942 --> 00:11:50.722 Right. 00:11:50.842 --> 00:11:51.003 Yeah. 00:11:52.371 --> 00:11:54.053 Yeah, that's a really good point. 00:11:54.313 --> 00:12:00.181 You think about particularly in the Linux 00:12:00.201 --> 00:12:00.601 community, 00:12:00.620 --> 00:12:04.505 the Linux distributions that get the most 00:12:05.206 --> 00:12:07.809 traction tend to be the ones that have 00:12:07.870 --> 00:12:10.131 the most active and vibrant communities 00:12:10.172 --> 00:12:10.533 around them. 00:12:11.033 --> 00:12:11.933 Yes, definitely. 00:12:11.953 --> 00:12:13.235 When I was playing with Linux, 00:12:13.395 --> 00:12:15.918 I was leaning towards Ubuntu and then 00:12:15.979 --> 00:12:16.558 like, okay, 00:12:16.599 --> 00:12:18.260 then I found Mint and like there's really 00:12:18.301 --> 00:12:21.563 like through what other people were doing 00:12:21.585 --> 00:12:24.987 and how they were doing it and like 00:12:25.008 --> 00:12:26.409 the approach because like, you know, 00:12:26.490 --> 00:12:28.091 every sort of flavor of Linux is 00:12:28.110 --> 00:12:28.552 different. 00:12:28.792 --> 00:12:30.732 is has a sort of a different philosophy 00:12:30.773 --> 00:12:32.433 and like which one it's like a choose 00:12:32.453 --> 00:12:34.395 your own adventure kind of you know and 00:12:34.436 --> 00:12:36.376 wordpress and drupal for that matter also 00:12:36.417 --> 00:12:38.138 have that sort of like choose your own 00:12:38.158 --> 00:12:40.700 adventure-ness of it because like really 00:12:40.880 --> 00:12:42.660 it's just a framework to put stuff into 00:12:42.991 --> 00:12:45.313 yeah plugins are a great illustration of 00:12:45.333 --> 00:12:46.695 that in the wordpress context right the 00:12:46.735 --> 00:12:50.177 plugins that you choose and the adventure 00:12:50.197 --> 00:12:53.519 that those plugins take you on can can 00:12:53.838 --> 00:12:55.059 open up all sorts of paths and 00:12:55.100 --> 00:12:56.620 possibilities and of course you can build 00:12:56.660 --> 00:12:59.884 your own stuff and with with with ai 00:12:59.904 --> 00:13:02.524 in particular these days we're in a we're 00:13:02.544 --> 00:13:04.086 in an interesting moment it's hard one of 00:13:04.106 --> 00:13:05.908 the things i've always enjoyed chris about 00:13:06.768 --> 00:13:08.610 like the wordpress ecosystems and 00:13:08.689 --> 00:13:10.871 ecosystem thinking in general is that you 00:13:10.912 --> 00:13:14.575 can't really like we don't have enough 00:13:14.956 --> 00:13:17.217 attention or bandwidth like in our human 00:13:17.237 --> 00:13:19.399 brains to be able to like hold the 00:13:19.419 --> 00:13:20.981 whole thing so you can do work to 00:13:21.000 --> 00:13:23.182 understand the size and shape and and get 00:13:23.242 --> 00:13:24.605 a sense of things like i've always been 00:13:24.644 --> 00:13:25.885 drawn to this idea of like mapping 00:13:25.966 --> 00:13:28.008 ecosystems and creating maps and maps are 00:13:28.048 --> 00:13:29.109 great examples of 00:13:29.808 --> 00:13:32.830 human centric interfaces that have like 00:13:32.850 --> 00:13:34.290 just a lot of density in it. 00:13:34.971 --> 00:13:37.991 And it's not about the literal accuracy, 00:13:38.652 --> 00:13:39.532 even though that matters. 00:13:39.552 --> 00:13:40.653 It's like, you're not going, 00:13:41.173 --> 00:13:43.654 you choose a level of detail that's 00:13:44.333 --> 00:13:46.215 practically useful for the human that's 00:13:46.475 --> 00:13:47.034 using the map. 00:13:47.937 --> 00:13:49.859 And as I think about the WordPress 00:13:49.938 --> 00:13:51.620 ecosystem, that's a tricky thing. 00:13:51.860 --> 00:13:52.780 It's so vast. 00:13:53.240 --> 00:13:54.322 There's so many parts and pieces. 00:13:54.341 --> 00:13:57.023 It's hard to understand how the impact of 00:13:57.043 --> 00:13:58.663 the decisions that are being made today 00:13:58.683 --> 00:13:59.323 are going to, 00:13:59.583 --> 00:14:00.904 what ramifications that they're going to 00:14:00.924 --> 00:14:01.325 have. 00:14:02.106 --> 00:14:05.288 And I still find all that really 00:14:05.327 --> 00:14:06.648 interesting and relevant. 00:14:07.448 --> 00:14:09.509 And I'm really curious to see where this 00:14:09.929 --> 00:14:11.811 little thing that we call WordPress goes. 00:14:12.250 --> 00:14:14.111 And also the impact of projects around it. 00:14:14.413 --> 00:14:16.213 The Drupal project remains relevant. 00:14:17.658 --> 00:14:19.780 It's interesting to see how it's carved a 00:14:19.801 --> 00:14:21.263 niche of its own over the years. 00:14:23.405 --> 00:14:25.689 It's all quite interesting. 00:14:26.235 --> 00:14:28.255 Yeah. 00:14:28.275 --> 00:14:28.775 Well, the question, 00:14:28.816 --> 00:14:31.277 one of the questions I always ask everyone 00:14:31.437 --> 00:14:33.317 is sort of what got you into tech? 00:14:33.356 --> 00:14:36.258 And what sort of brought you into whatever 00:14:36.298 --> 00:14:36.979 thing that you're doing? 00:14:37.038 --> 00:14:37.798 What what is? 00:14:38.139 --> 00:14:39.418 What is the thing that that? 00:14:40.279 --> 00:14:42.559 When did you start getting interested in 00:14:42.880 --> 00:14:44.160 technology broadly? 00:14:44.301 --> 00:14:45.461 And and what? 00:14:46.202 --> 00:14:47.402 What was exciting to you then? 00:14:49.147 --> 00:14:54.052 So I had an advantage or disadvantage, 00:14:54.072 --> 00:14:54.992 depending on how you look at it, 00:14:55.013 --> 00:14:57.515 in that I was homeschooled all the way 00:14:57.556 --> 00:15:01.159 up through end of high school. 00:15:03.442 --> 00:15:08.047 And that gave me the opportunity to... 00:15:09.869 --> 00:15:10.029 Yeah, 00:15:10.068 --> 00:15:11.689 just experienced technology at a young 00:15:11.750 --> 00:15:12.669 age, we had a computer. 00:15:14.210 --> 00:15:14.490 We, 00:15:14.811 --> 00:15:17.030 my first computer was an Apple two GS, 00:15:17.790 --> 00:15:19.552 I learned basic programming on it and 00:15:19.591 --> 00:15:19.991 loved it, 00:15:20.152 --> 00:15:21.612 like just being able to go through and, 00:15:21.753 --> 00:15:22.793 you know, 00:15:22.812 --> 00:15:24.313 work on something and be able to see 00:15:24.354 --> 00:15:26.774 the the cause and effect and change lines, 00:15:26.793 --> 00:15:27.894 like I wouldn't really understand 00:15:27.914 --> 00:15:28.174 everything, 00:15:28.215 --> 00:15:28.975 but I could see how 00:15:29.554 --> 00:15:30.635 I could change a line in the code 00:15:30.655 --> 00:15:31.856 and see what the impact of that would 00:15:31.897 --> 00:15:33.758 be yeah like in the output and that 00:15:33.778 --> 00:15:35.859 just yeah I think from a young age 00:15:36.038 --> 00:15:39.240 I had a curiosity about technology and was 00:15:39.260 --> 00:15:40.682 just really drawn to what it opened up 00:15:40.702 --> 00:15:41.923 for me it gave me an opportunity to 00:15:41.942 --> 00:15:43.423 connect with folks with shared interests 00:15:43.443 --> 00:15:45.284 around the world one of my first 00:15:45.304 --> 00:15:46.846 communities that I was a part of was 00:15:46.966 --> 00:15:50.227 um a homeschooling like forum where I met 00:15:50.248 --> 00:15:52.929 with like other homeschoolers and and then 00:15:53.189 --> 00:15:53.250 uh 00:15:53.908 --> 00:15:54.048 Yeah, 00:15:54.067 --> 00:15:55.269 I think it's been a pretty natural 00:15:55.289 --> 00:15:59.134 progression as a early or late teenager. 00:15:59.293 --> 00:16:00.294 Like as I started to look at what 00:16:00.335 --> 00:16:01.577 my career options were, 00:16:02.096 --> 00:16:03.538 I wasn't thinking about technology as a 00:16:03.599 --> 00:16:03.980 career. 00:16:04.907 --> 00:16:06.428 i was thinking about like i'm going to 00:16:06.447 --> 00:16:08.807 get into real estate and investing and 00:16:08.847 --> 00:16:11.188 sort of all these these things and i 00:16:11.208 --> 00:16:12.870 did a couple of internships and the thing 00:16:12.889 --> 00:16:15.750 that was useful in all of those is 00:16:15.790 --> 00:16:17.971 that they were seeing me as a techie 00:16:17.990 --> 00:16:19.652 like a technologist i was a young guy 00:16:19.692 --> 00:16:21.711 who was comfortable with tech and i was 00:16:21.751 --> 00:16:23.753 curious and suddenly i ended up in 00:16:23.793 --> 00:16:26.553 situations where like i'm like oh wow i'm 00:16:26.933 --> 00:16:28.674 Like I landed this project over here. 00:16:28.695 --> 00:16:30.275 I'm building a site for these guys over 00:16:30.336 --> 00:16:31.917 here and just kind of following wherever 00:16:31.937 --> 00:16:32.477 that led. 00:16:33.237 --> 00:16:34.379 And that's what ultimately put me in a 00:16:34.418 --> 00:16:35.860 situation where I was building a site and 00:16:35.880 --> 00:16:37.561 they wanted this thing called blogging. 00:16:38.201 --> 00:16:39.481 And I was like, all right, 00:16:39.562 --> 00:16:40.442 let me go figure that out. 00:16:40.562 --> 00:16:42.384 And I came across WordPress. 00:16:42.443 --> 00:16:43.784 I've been on blogger for a bit and 00:16:43.845 --> 00:16:44.904 I knew that that wasn't going to work 00:16:44.945 --> 00:16:46.426 for what they wanted. 00:16:47.427 --> 00:16:49.548 And then that brought me into that 00:16:49.587 --> 00:16:50.788 community experience. 00:16:51.529 --> 00:16:52.610 But I think as a whole, 00:16:52.649 --> 00:16:53.890 technology has just always been 00:16:53.931 --> 00:16:55.192 interesting for what it's enabled. 00:16:56.380 --> 00:17:01.124 And yeah, I think as a young person, 00:17:02.945 --> 00:17:05.147 the internet just provides so much access 00:17:05.307 --> 00:17:09.250 to learning, to context, to relationships, 00:17:09.289 --> 00:17:10.189 to resources. 00:17:10.910 --> 00:17:14.072 And even though the internet has changed 00:17:14.453 --> 00:17:15.394 quite a bit over the years, 00:17:15.855 --> 00:17:18.135 just the core value proposition has 00:17:18.196 --> 00:17:18.716 remained. 00:17:18.756 --> 00:17:21.798 And I found technology to just be really 00:17:22.078 --> 00:17:24.500 useful and something that I still enjoy 00:17:24.540 --> 00:17:25.682 learning about new things. 00:17:27.886 --> 00:17:31.128 I'm going to segue because I have a 00:17:31.288 --> 00:17:33.229 vested interest in hearing about your 00:17:33.328 --> 00:17:36.750 homeschool story because we homeschooled 00:17:36.790 --> 00:17:37.231 our kids. 00:17:38.250 --> 00:17:41.832 And I feel like I feel like one 00:17:41.873 --> 00:17:42.653 of the things, 00:17:42.773 --> 00:17:46.794 especially like family who have and who 00:17:46.835 --> 00:17:49.576 come up through the traditional school 00:17:49.696 --> 00:17:51.077 system like. 00:17:52.116 --> 00:17:53.658 The question that we always get is like, 00:17:53.719 --> 00:17:55.439 well, what about this? 00:17:55.500 --> 00:17:56.221 And what about that? 00:17:56.260 --> 00:17:57.282 And what are their, you know, 00:17:57.302 --> 00:17:59.203 what kind of jobs or colleges are they 00:17:59.224 --> 00:17:59.703 going to go to? 00:17:59.724 --> 00:18:01.806 Or like, are they missing out on? 00:18:01.826 --> 00:18:04.107 There's this assumption that because 00:18:04.229 --> 00:18:05.889 you're not going through the traditional 00:18:05.929 --> 00:18:06.650 school system, 00:18:07.071 --> 00:18:08.812 that there is a deficit there. 00:18:09.693 --> 00:18:13.797 And I'm interested in hearing about your 00:18:13.836 --> 00:18:14.236 experience, 00:18:14.256 --> 00:18:17.219 but also like what sort of if you 00:18:17.259 --> 00:18:20.121 maybe can talk about it or know, 00:18:20.221 --> 00:18:22.102 like what was the sort of thought process 00:18:22.242 --> 00:18:24.825 that your parents had in choosing to 00:18:24.865 --> 00:18:26.527 homeschool rather than putting you through 00:18:26.846 --> 00:18:28.067 the normal academic system? 00:18:28.908 --> 00:18:30.630 That's a fun topic for a mix of 00:18:30.669 --> 00:18:30.950 reasons. 00:18:30.990 --> 00:18:33.292 So my wife today is an educator, 00:18:35.934 --> 00:18:37.235 has taught for ten years, 00:18:37.296 --> 00:18:39.818 and she took a couple years off and 00:18:39.838 --> 00:18:41.360 is actually going back to school in the 00:18:41.399 --> 00:18:41.639 fall. 00:18:41.700 --> 00:18:43.022 So we talk about this a lot. 00:18:43.621 --> 00:18:44.482 And for the past couple of years, 00:18:44.503 --> 00:18:47.245 she's been educating our now 00:18:47.326 --> 00:18:49.448 nine-year-old. 00:18:49.667 --> 00:18:50.608 For my parents, 00:18:51.069 --> 00:18:52.731 so my father passed when I was quite 00:18:52.750 --> 00:18:52.990 young. 00:18:53.811 --> 00:18:54.992 And which added even more, 00:18:55.073 --> 00:18:55.913 made it even more interesting, 00:18:55.952 --> 00:18:57.334 the decision that my mom made to 00:18:57.374 --> 00:18:58.174 homeschool us. 00:18:58.254 --> 00:19:00.915 I was the oldest of three brothers and 00:19:01.115 --> 00:19:04.738 she homeschooled us up until, well, 00:19:04.798 --> 00:19:05.919 up through high school. 00:19:06.138 --> 00:19:07.240 And in high school, 00:19:07.279 --> 00:19:08.840 we were living in California at the time. 00:19:09.300 --> 00:19:11.061 We enrolled in a charter school program 00:19:11.102 --> 00:19:13.022 which provided us with a teacher who'd 00:19:13.063 --> 00:19:15.104 visit on like a monthly basis and also 00:19:15.345 --> 00:19:16.444 gave us resources. 00:19:16.464 --> 00:19:18.566 So we got computers through the school 00:19:18.606 --> 00:19:20.627 system, which was a big deal for us. 00:19:20.647 --> 00:19:21.907 That opened up a whole bunch of new 00:19:21.948 --> 00:19:22.648 possibilities. 00:19:23.211 --> 00:19:25.240 And then we started junior college in the 00:19:25.643 --> 00:19:26.828 last couple of years of high school. 00:19:28.145 --> 00:19:29.625 which was a really positive experience. 00:19:30.066 --> 00:19:31.606 I had that question going into it. 00:19:32.027 --> 00:19:33.227 How am I going to do in this 00:19:33.247 --> 00:19:34.507 like setting? 00:19:34.606 --> 00:19:35.967 And suddenly my brother and I, 00:19:37.087 --> 00:19:37.768 I was seventeen. 00:19:37.807 --> 00:19:38.768 He was fifteen at the time. 00:19:38.807 --> 00:19:41.667 We're in junior college classes together 00:19:41.688 --> 00:19:42.628 and we did really well. 00:19:43.009 --> 00:19:45.189 And that answered a lot of the questions 00:19:45.229 --> 00:19:46.888 in my mind of like and it wasn't 00:19:46.909 --> 00:19:48.230 so much all that we knew. 00:19:48.349 --> 00:19:51.369 It was our the curiosity that had been 00:19:51.410 --> 00:19:53.089 cultivated through that homeschool 00:19:53.129 --> 00:19:53.569 experience. 00:19:53.670 --> 00:19:55.330 I remember reading encyclopedias for fun. 00:19:57.846 --> 00:20:00.588 It probably helped that mom wasn't a fan 00:20:00.628 --> 00:20:01.930 of us watching much TV, 00:20:02.009 --> 00:20:04.171 so we'd get bored. 00:20:04.791 --> 00:20:06.211 And that, like, all right, 00:20:06.231 --> 00:20:07.552 I got all these encyclopedias here. 00:20:07.573 --> 00:20:08.273 Might as well dig in. 00:20:10.134 --> 00:20:12.895 But going into a school setting and doing 00:20:13.156 --> 00:20:14.396 junior college when we did, 00:20:15.577 --> 00:20:18.059 I just found it interesting and found 00:20:18.119 --> 00:20:20.060 that, yeah, we can apply ourselves. 00:20:20.100 --> 00:20:21.561 We can do well in this. 00:20:22.923 --> 00:20:24.804 The social thing is interesting. 00:20:26.049 --> 00:20:27.250 there's always benefits and trade-offs for 00:20:27.270 --> 00:20:28.612 whatever the choices you make, right? 00:20:28.811 --> 00:20:30.772 The benefit of a homeschool experience is 00:20:30.794 --> 00:20:35.636 the ability to curate and like, you know, 00:20:35.656 --> 00:20:37.857 refine what you're doing around interests. 00:20:37.959 --> 00:20:38.558 And it's gotten, 00:20:38.578 --> 00:20:40.299 there's so many great resources available 00:20:40.339 --> 00:20:40.700 today. 00:20:41.221 --> 00:20:44.383 My mom, especially as we got older, 00:20:44.623 --> 00:20:44.802 you know, 00:20:44.843 --> 00:20:47.125 she put more of her energy into working 00:20:47.184 --> 00:20:48.865 as a single mother to provide for us. 00:20:48.885 --> 00:20:50.567 So she was less involved in our direct 00:20:50.626 --> 00:20:51.347 education and, 00:20:52.128 --> 00:20:55.191 and there was a one might argue like 00:20:55.211 --> 00:20:58.192 too much freedom that we had um but 00:20:58.252 --> 00:21:00.513 it's what facilitated so much of the time 00:21:00.534 --> 00:21:02.516 that we spent online like learning things 00:21:02.576 --> 00:21:05.057 and my brother took up graphic design out 00:21:05.077 --> 00:21:07.578 of interest and just put a ton of 00:21:07.618 --> 00:21:09.740 effort into learning how to use 00:21:09.779 --> 00:21:11.921 illustrator and sort of do all this stuff 00:21:11.981 --> 00:21:14.643 and i took an interest in communities and 00:21:15.723 --> 00:21:17.365 um yeah i think uh 00:21:18.463 --> 00:21:20.766 I think there's with anything there, 00:21:20.885 --> 00:21:22.487 there are benefits and trade-offs. 00:21:22.688 --> 00:21:26.231 I found that like the concerns that folks 00:21:26.270 --> 00:21:26.911 had about like, Oh, 00:21:26.951 --> 00:21:29.173 you're not going to be like socialized in 00:21:29.192 --> 00:21:29.913 a homeschool setting. 00:21:29.933 --> 00:21:31.115 The only thing that I really struggled 00:21:31.154 --> 00:21:33.276 with in retrospect is I had a harder 00:21:33.296 --> 00:21:35.258 time relating to my own age group growing 00:21:35.317 --> 00:21:35.577 up. 00:21:35.878 --> 00:21:36.078 Yeah. 00:21:36.598 --> 00:21:37.379 I've more, 00:21:37.420 --> 00:21:39.281 I'd spend more time talking with adults 00:21:40.522 --> 00:21:41.442 and, or, you know, 00:21:41.482 --> 00:21:42.384 folks that were younger, 00:21:42.683 --> 00:21:44.106 but my own age was just kind of, 00:21:44.205 --> 00:21:45.686 I found it harder to relate and, 00:21:46.386 --> 00:21:48.448 And that's something that stuck with me 00:21:48.488 --> 00:21:51.588 for a good amount of time into my 00:21:51.628 --> 00:21:52.410 early adulthood. 00:21:53.190 --> 00:21:55.490 But yeah, it was a good experience. 00:21:55.691 --> 00:21:59.011 There's so many little nuggets in your 00:21:59.051 --> 00:22:02.232 story that I see and identify with. 00:22:02.272 --> 00:22:05.535 Like the idea of having a... 00:22:06.971 --> 00:22:08.750 well, reading for fun, or reading, like, 00:22:08.790 --> 00:22:10.251 being is having a special interest, 00:22:10.432 --> 00:22:12.471 essentially, in a particular, like, 00:22:12.511 --> 00:22:14.432 thing that is, like, not just, like, 00:22:14.712 --> 00:22:17.813 reading encyclopedias for fun, but also, 00:22:19.453 --> 00:22:19.753 yeah, 00:22:20.193 --> 00:22:23.214 relating to and interacting with adults 00:22:23.315 --> 00:22:25.474 more easily than people of your own peer 00:22:25.494 --> 00:22:26.855 group, and, like, 00:22:27.536 --> 00:22:28.935 having a sort of a weird... 00:22:29.496 --> 00:22:31.336 um, I don't want to say distance, 00:22:31.396 --> 00:22:32.376 but like, there's like, 00:22:32.978 --> 00:22:34.739 there's like a thing there, like, 00:22:35.038 --> 00:22:36.199 especially when, 00:22:36.460 --> 00:22:38.461 when sort of reentering like normal 00:22:38.540 --> 00:22:39.381 society or whatever. 00:22:39.401 --> 00:22:39.580 Right. 00:22:39.600 --> 00:22:42.603 Because so, so my son, uh, 00:22:42.623 --> 00:22:44.683 we homeschooled all through up, uh, 00:22:44.943 --> 00:22:46.644 through, throughout, through high school, 00:22:47.224 --> 00:22:48.885 um, and gave him a graduation. 00:22:49.445 --> 00:22:51.686 Um, and then my daughter, um, 00:22:51.727 --> 00:22:53.768 we did one year of high school and 00:22:53.807 --> 00:22:55.388 then they, um, 00:22:55.409 --> 00:22:57.690 they went to an actual high school. 00:22:57.710 --> 00:22:58.570 So they, they joined, 00:22:58.911 --> 00:22:59.632 as a ninth grader, 00:22:59.751 --> 00:23:01.314 even though they had one year of 00:23:01.374 --> 00:23:02.174 homeschooled high school, 00:23:02.194 --> 00:23:03.715 so they're a year older. 00:23:04.376 --> 00:23:06.239 And we did that partially because we 00:23:07.700 --> 00:23:10.302 wanted to be a little bit tentative about 00:23:10.383 --> 00:23:11.304 that transition. 00:23:12.325 --> 00:23:12.685 It's been... 00:23:14.247 --> 00:23:17.911 My son had gone to a couple years 00:23:18.171 --> 00:23:21.555 of a charter school before we pulled him 00:23:21.875 --> 00:23:22.096 out. 00:23:23.517 --> 00:23:25.118 And my daughter had been through a 00:23:26.941 --> 00:23:29.784 semester of kindergarten. 00:23:30.324 --> 00:23:31.685 And we pulled them out. 00:23:32.113 --> 00:23:32.713 At the same time, 00:23:32.733 --> 00:23:33.934 but at the time what we saw with 00:23:33.975 --> 00:23:35.998 my daughter in particular was like she had 00:23:36.038 --> 00:23:39.142 this like very vibrant personality that 00:23:39.182 --> 00:23:41.846 the longer she was in class, 00:23:42.066 --> 00:23:43.647 the more that got dimmed. 00:23:44.450 --> 00:23:45.451 Interesting. 00:23:45.631 --> 00:23:46.551 And we're like... 00:23:47.512 --> 00:23:50.816 We do not want to dim this light. 00:23:50.875 --> 00:23:52.677 We want them to feel, 00:23:53.258 --> 00:23:56.020 to be their whole person, right? 00:23:56.221 --> 00:24:01.865 And I think that that has worked. 00:24:02.346 --> 00:24:04.528 I do feel like they are way more 00:24:04.548 --> 00:24:05.067 independent. 00:24:05.107 --> 00:24:07.691 They are way more like... 00:24:08.490 --> 00:24:10.112 know what they want and know what they 00:24:10.172 --> 00:24:10.492 like. 00:24:10.913 --> 00:24:12.854 Um, and so when they did go into, 00:24:13.173 --> 00:24:15.096 into school again, it was, 00:24:15.756 --> 00:24:18.317 it was an adaptation of like learning the 00:24:18.438 --> 00:24:20.440 system and how to operate in the system. 00:24:20.900 --> 00:24:22.520 But with all of this sort of like 00:24:22.760 --> 00:24:25.282 side experience and knowledge that put 00:24:25.302 --> 00:24:26.904 them on a maturity level that were like 00:24:27.084 --> 00:24:29.365 way past, you know, 00:24:29.405 --> 00:24:31.647 like more so than even like the, 00:24:31.688 --> 00:24:32.667 the year age different, 00:24:32.688 --> 00:24:35.109 but like they were far, you know, 00:24:35.170 --> 00:24:35.871 more because they've, 00:24:36.451 --> 00:24:38.232 they had done things themselves. 00:24:38.272 --> 00:24:40.494 They had felt, had the creativity and the, 00:24:40.835 --> 00:24:42.636 and the freedom to explore their own 00:24:42.696 --> 00:24:46.039 interests and whatever that, and that, 00:24:46.099 --> 00:24:46.660 that's a very, 00:24:46.881 --> 00:24:48.061 that's a very homeschooling thing. 00:24:49.593 --> 00:24:53.116 it is it's interesting to see um because 00:24:53.156 --> 00:24:54.779 again i think i think these days much 00:24:54.838 --> 00:24:56.019 more in terms of like benefits and 00:24:56.059 --> 00:24:58.261 trade-offs right like there's there's 00:24:58.301 --> 00:24:59.983 definitely there's definitely benefits to 00:25:00.003 --> 00:25:02.386 more traditional school experiences and 00:25:02.446 --> 00:25:04.087 i'm learning to a lot of it does 00:25:04.127 --> 00:25:05.910 come down to the nature of the the 00:25:05.950 --> 00:25:08.012 child as well like my i was pretty 00:25:08.113 --> 00:25:10.035 adamant about homeschooling initially 00:25:10.680 --> 00:25:12.761 but my sixteen-year-old, he's now sixteen, 00:25:12.902 --> 00:25:14.663 as a five and six-year-old, 00:25:15.044 --> 00:25:17.606 he just did so well going into a, 00:25:17.787 --> 00:25:19.729 like he went to school from the outset, 00:25:19.769 --> 00:25:21.770 and he was so social, and he just, 00:25:21.830 --> 00:25:23.272 he thrived in a school environment. 00:25:23.292 --> 00:25:24.233 It was a smaller school, 00:25:24.273 --> 00:25:25.174 he had a great teacher, 00:25:25.275 --> 00:25:27.217 and the teacher is really what made all 00:25:27.237 --> 00:25:27.936 the difference for me. 00:25:27.997 --> 00:25:28.758 I'm like, wow, 00:25:28.778 --> 00:25:30.259 this is just a great educator, 00:25:30.319 --> 00:25:30.400 and 00:25:30.801 --> 00:25:32.563 now being married to an educator who also 00:25:32.603 --> 00:25:33.403 homeschools. 00:25:34.943 --> 00:25:37.424 And our nine-year-old will actually be 00:25:38.045 --> 00:25:40.606 going into the sixth grade classroom with 00:25:40.645 --> 00:25:43.708 her that she'll be teaching because he's 00:25:43.847 --> 00:25:45.429 well advanced in the majority of the 00:25:45.469 --> 00:25:45.929 subjects. 00:25:46.489 --> 00:25:47.410 I think for me, 00:25:47.930 --> 00:25:49.089 it was interesting to see... 00:25:51.932 --> 00:25:54.093 It was interesting to see the things that 00:25:54.673 --> 00:25:56.193 would probably have been, 00:25:56.953 --> 00:25:57.974 for better or for worse, 00:25:58.035 --> 00:26:01.135 refined out of me in a school setting 00:26:01.737 --> 00:26:04.458 that didn't going into adulthood. 00:26:05.137 --> 00:26:06.699 I think one of the things that you 00:26:06.739 --> 00:26:08.220 get in a school setting is for better 00:26:08.240 --> 00:26:08.559 or for worse, 00:26:08.599 --> 00:26:11.481 there's a lot of peer feedback and things 00:26:11.541 --> 00:26:14.663 that get quashed or encouraged based on 00:26:14.903 --> 00:26:16.804 the dynamics and where you are in the 00:26:16.904 --> 00:26:17.785 social hierarchy. 00:26:18.384 --> 00:26:19.665 you don't get any of that in homeschool 00:26:20.707 --> 00:26:23.469 and i think in my case there's a 00:26:23.548 --> 00:26:25.411 lot of things that i've noticed about me 00:26:25.471 --> 00:26:27.752 going into adulthood and into my career 00:26:28.272 --> 00:26:29.835 where it doesn't occur to me to not 00:26:29.934 --> 00:26:33.257 ask questions of something or to just to 00:26:33.356 --> 00:26:36.640 challenge the status quo or to like you 00:26:36.660 --> 00:26:39.221 know feel a uh i don't i don't 00:26:39.261 --> 00:26:41.703 feel a need to ask for permission around 00:26:41.723 --> 00:26:43.306 just many things where it's like oh well 00:26:43.846 --> 00:26:45.366 i remember like even this whole like 00:26:45.487 --> 00:26:47.029 operating system thing 00:26:47.568 --> 00:26:49.210 I remember seeing Matt write about it or 00:26:49.250 --> 00:26:49.830 talk about it. 00:26:49.891 --> 00:26:50.912 And then it was interesting to me. 00:26:50.991 --> 00:26:52.873 And in the first conversation, 00:26:53.473 --> 00:26:55.375 I went to him looking for answers and 00:26:55.414 --> 00:26:56.655 more input on it. 00:26:57.435 --> 00:26:59.478 And then he gave me some great feedback. 00:26:59.518 --> 00:27:01.779 And I saw that he was focused on 00:27:01.819 --> 00:27:02.440 other things. 00:27:03.240 --> 00:27:05.001 And he was focused more on WordPress as 00:27:05.021 --> 00:27:05.542 a product. 00:27:05.722 --> 00:27:06.722 And I was like, oh, well, 00:27:07.163 --> 00:27:07.943 I could run with this. 00:27:08.144 --> 00:27:09.404 I could take this idea further. 00:27:09.424 --> 00:27:10.625 And let's see where we take it. 00:27:10.806 --> 00:27:12.548 And I just did. 00:27:12.927 --> 00:27:15.629 And I'm like, well, I'll talk about it. 00:27:16.951 --> 00:27:18.811 I'll see if anyone else finds this 00:27:18.892 --> 00:27:19.512 interesting. 00:27:20.153 --> 00:27:22.714 And it didn't occur to me to not. 00:27:22.994 --> 00:27:23.974 And that gets me into trouble 00:27:23.994 --> 00:27:24.556 occasionally. 00:27:25.016 --> 00:27:27.677 But I do see that as something that 00:27:27.798 --> 00:27:31.579 could have been quashed or discouraged in 00:27:32.780 --> 00:27:34.181 a more traditional school setting. 00:27:35.221 --> 00:27:35.442 Again, 00:27:35.521 --> 00:27:36.722 it really comes down to the teachers 00:27:36.762 --> 00:27:38.804 because great teachers also recognize 00:27:38.844 --> 00:27:41.326 those moments and bring it out of kids 00:27:41.346 --> 00:27:42.046 and encourage it. 00:27:42.486 --> 00:27:44.427 I'm also really grateful for the... 00:27:45.489 --> 00:27:47.369 the several years of the charter school 00:27:47.390 --> 00:27:48.490 teacher who came out to visit us, 00:27:48.671 --> 00:27:50.751 she had a huge impact because she saw 00:27:52.333 --> 00:27:53.953 my writing potential, for instance. 00:27:54.074 --> 00:27:55.815 And she held me to a higher standard 00:27:55.835 --> 00:27:56.816 where she's like, hey, Jonathan, 00:27:56.856 --> 00:27:58.817 I know that you're capable of more than 00:27:58.856 --> 00:28:00.198 I'm seeing you put in effort-wise, 00:28:00.258 --> 00:28:01.659 even though you're not motivated in this 00:28:01.739 --> 00:28:02.019 area. 00:28:02.038 --> 00:28:02.338 She's like, 00:28:02.398 --> 00:28:03.339 I want you to get into poetry. 00:28:03.379 --> 00:28:05.221 I want you to submit for a contest 00:28:05.300 --> 00:28:05.721 over here. 00:28:05.760 --> 00:28:08.083 I want you to put some more effort 00:28:08.163 --> 00:28:09.442 in this thing over here. 00:28:09.462 --> 00:28:12.744 And I did and continue to reap the 00:28:12.765 --> 00:28:14.526 rewards to this day for the effort that 00:28:14.567 --> 00:28:15.267 I invested then. 00:28:17.065 --> 00:28:18.867 Yeah, yeah. 00:28:20.531 --> 00:28:20.751 Yeah, 00:28:21.354 --> 00:28:24.118 it's so fun and cool to talk about. 00:28:25.080 --> 00:28:25.823 I think there's so much. 00:28:29.328 --> 00:28:30.250 I think that there, 00:28:30.730 --> 00:28:32.231 it definitely does depend on the school 00:28:32.330 --> 00:28:36.054 and the educators and the experience. 00:28:36.894 --> 00:28:39.557 But so much, like, 00:28:40.336 --> 00:28:42.598 especially when we were talking about 00:28:43.038 --> 00:28:44.099 pulling our kids out, 00:28:44.160 --> 00:28:45.861 there was a lot of discussion. 00:28:45.901 --> 00:28:47.021 And this is so, this is like, 00:28:47.182 --> 00:28:48.563 you know, I don't know, 00:28:48.583 --> 00:28:49.564 fifteen years ago or something. 00:28:50.865 --> 00:28:52.346 there's a lot of discussion like in TED 00:28:52.385 --> 00:28:54.207 talks and stuff about like the the school 00:28:54.247 --> 00:28:56.909 industrial system as it yes existed yes 00:28:57.009 --> 00:28:58.809 and the idea that it came out of 00:28:58.849 --> 00:29:00.431 the Industrial Revolution to just 00:29:00.452 --> 00:29:00.912 basically 00:29:01.663 --> 00:29:05.547 fabricate a bunch of worker cogs that are 00:29:05.586 --> 00:29:07.907 in the machine and then continue operating 00:29:07.948 --> 00:29:10.529 in the machine of commerce. 00:29:10.750 --> 00:29:14.133 And, you know, when you're doing that, 00:29:14.573 --> 00:29:16.993 then you're trying to get these identical 00:29:17.055 --> 00:29:20.416 little cogs so that they operate in the 00:29:20.457 --> 00:29:21.938 system that is going to be... 00:29:21.958 --> 00:29:22.837 You want that uniformity. 00:29:23.219 --> 00:29:23.919 Yeah, exactly. 00:29:25.359 --> 00:29:25.559 And... 00:29:26.661 --> 00:29:29.362 you know obviously people are different 00:29:30.342 --> 00:29:34.403 and uh like particularly like you know my 00:29:34.542 --> 00:29:36.762 my partner and i are are both very 00:29:36.802 --> 00:29:38.383 creative we went to a school like we 00:29:38.442 --> 00:29:41.023 met at a school that like was very 00:29:41.064 --> 00:29:43.163 sort of counter-cultural and let us create 00:29:43.183 --> 00:29:44.704 our own major and that was the reason 00:29:44.744 --> 00:29:47.724 why we went there yeah um and and 00:29:47.805 --> 00:29:49.806 so like we obviously already had these 00:29:49.945 --> 00:29:51.705 ideas of like well there's there's other 00:29:51.806 --> 00:29:54.267 things that aren't just this like and like 00:29:54.287 --> 00:29:55.146 it's funny because like 00:29:55.446 --> 00:29:57.429 the thing that I tell about my college 00:29:57.469 --> 00:30:00.712 experience is like, yeah, I got a degree, 00:30:00.752 --> 00:30:01.994 but what I actually learned was how to 00:30:02.015 --> 00:30:02.494 bullshit. 00:30:03.596 --> 00:30:05.398 And that's like actually the most valuable 00:30:05.439 --> 00:30:07.981 skill that I got because part of the 00:30:08.001 --> 00:30:12.205 process that we did to get our degrees, 00:30:12.246 --> 00:30:12.366 we 00:30:12.866 --> 00:30:14.207 We didn't do grades. 00:30:14.287 --> 00:30:17.048 Each student would do a self-evaluation, 00:30:17.087 --> 00:30:20.008 and their teacher or their faculty advisor 00:30:20.028 --> 00:30:22.029 would do a written evaluation, 00:30:22.088 --> 00:30:24.489 and the faculty evaluation is what would 00:30:24.529 --> 00:30:25.629 go on your file. 00:30:26.269 --> 00:30:27.750 And then, yeah, you'd get a pass-fail, 00:30:27.789 --> 00:30:29.170 but they'd have an evaluation, 00:30:29.190 --> 00:30:31.590 which means that you would actually hear 00:30:31.631 --> 00:30:32.750 about what you did well, 00:30:32.830 --> 00:30:33.810 what you didn't do well, 00:30:34.471 --> 00:30:35.871 and it would be in response to your 00:30:35.932 --> 00:30:37.571 self-evaluation what you felt like you 00:30:37.592 --> 00:30:38.172 were working on. 00:30:38.592 --> 00:30:39.531 That's cool. 00:30:39.612 --> 00:30:40.613 And then at the end, 00:30:40.772 --> 00:30:47.294 you had to do essentially defend why your 00:30:47.355 --> 00:30:48.494 major should exist, 00:30:48.654 --> 00:30:51.036 like what it is and what you did 00:30:51.135 --> 00:30:52.776 and like what all the pieces are. 00:30:53.115 --> 00:30:54.215 And you had a couple faculty, 00:30:54.236 --> 00:30:55.836 like your faculty advisor would be there 00:30:55.876 --> 00:30:57.936 and talk about what you did and whatever. 00:30:58.298 --> 00:30:59.238 But it was sort of like. 00:30:59.938 --> 00:31:02.160 uh, a statement of purpose kind of like, 00:31:02.259 --> 00:31:03.641 and also like in front of like a 00:31:03.701 --> 00:31:05.821 panel, um, to be like, and like, 00:31:05.902 --> 00:31:07.563 obviously it's a little bit ceremonial. 00:31:07.623 --> 00:31:09.564 Like there's not very many people are 00:31:09.584 --> 00:31:10.825 going to say, yeah, no, you're bad. 00:31:11.184 --> 00:31:14.146 But like, it really was like, can I, 00:31:14.366 --> 00:31:16.087 can I put all these ideas together? 00:31:16.548 --> 00:31:18.609 And for me, like, yeah, 00:31:18.629 --> 00:31:19.911 the reason why I say bullshit is because 00:31:19.931 --> 00:31:20.050 like, 00:31:20.971 --> 00:31:22.212 can I bullshit my way out of this? 00:31:22.232 --> 00:31:23.374 Can I put all these things together and 00:31:23.394 --> 00:31:25.557 make it sound good enough that I'm able 00:31:25.577 --> 00:31:26.376 to defend the thing? 00:31:26.837 --> 00:31:27.878 And honestly, 00:31:27.919 --> 00:31:30.080 like being able to defend your ideas is 00:31:30.121 --> 00:31:32.063 a thing that is the single most 00:31:32.103 --> 00:31:33.684 transferable skill that I've pulled. 00:31:33.744 --> 00:31:35.686 It doesn't matter the classes that I took. 00:31:36.146 --> 00:31:37.709 And to do it honestly and in a 00:31:37.749 --> 00:31:39.850 way that like you can be satisfied with 00:31:39.891 --> 00:31:39.931 it, 00:31:39.951 --> 00:31:41.011 you're not just like pushing your way 00:31:41.031 --> 00:31:41.612 through where it's like, 00:31:41.672 --> 00:31:42.313 I've done the work. 00:31:42.353 --> 00:31:44.094 And even if I'm making stuff out of 00:31:44.134 --> 00:31:44.615 thin air, 00:31:44.634 --> 00:31:46.556 it's like you can have a confidence in 00:31:46.596 --> 00:31:47.778 it that I'm like, 00:31:47.938 --> 00:31:49.818 this feels good to me. 00:31:49.838 --> 00:31:49.919 Yeah. 00:31:49.939 --> 00:31:50.299 Yeah. 00:31:50.579 --> 00:31:51.361 There's something there. 00:31:51.441 --> 00:31:51.641 Yeah. 00:31:52.307 --> 00:31:54.309 Yeah, I like that. 00:31:54.329 --> 00:31:56.992 I went last year actually and re-enrolled 00:31:57.173 --> 00:31:59.777 in college. 00:32:00.096 --> 00:32:04.102 I started out working towards an MBA. 00:32:04.162 --> 00:32:08.367 You get very philosophy major vibes. 00:32:09.471 --> 00:32:10.412 Well, here's what's interesting. 00:32:12.472 --> 00:32:14.315 I actually took a philosophy course last 00:32:14.355 --> 00:32:15.915 quarter and thoroughly enjoyed it. 00:32:16.516 --> 00:32:18.698 And it's making me think that I might 00:32:18.738 --> 00:32:20.960 try to go more down an interdisciplinary 00:32:21.319 --> 00:32:22.240 route to actually finish. 00:32:22.280 --> 00:32:24.501 But the reason why I started is that 00:32:24.602 --> 00:32:27.585 I had noticed just gaps in my... 00:32:29.445 --> 00:32:30.606 So much of what I've done has been 00:32:30.646 --> 00:32:31.827 based on just experience and trying to 00:32:31.847 --> 00:32:32.488 figure things out. 00:32:32.909 --> 00:32:35.871 So I took several quarters of accounting. 00:32:35.931 --> 00:32:36.771 I did business law. 00:32:37.551 --> 00:32:38.051 And it's been, 00:32:38.692 --> 00:32:39.894 getting back into like college level 00:32:39.933 --> 00:32:40.513 mathematics, 00:32:40.554 --> 00:32:42.295 it's been invaluable for me and just 00:32:42.596 --> 00:32:44.436 further anchors how much I like learning. 00:32:44.836 --> 00:32:47.098 What's been interesting about it, Chris, 00:32:47.118 --> 00:32:50.121 I think a lot about like designing around 00:32:50.181 --> 00:32:50.721 constraints, 00:32:50.740 --> 00:32:52.521 especially as humans with our limited 00:32:53.262 --> 00:32:55.724 capacity and attention. 00:32:56.635 --> 00:32:59.239 And even though all of that information is 00:32:59.298 --> 00:33:01.461 technically just available to you online, 00:33:01.481 --> 00:33:02.583 like I didn't have to go to a 00:33:02.643 --> 00:33:04.045 college course to learn accounting, 00:33:04.144 --> 00:33:06.708 but it was a forcing function. 00:33:06.887 --> 00:33:09.631 And I actually learned accounting over the 00:33:09.671 --> 00:33:11.353 course of like the formality, 00:33:11.432 --> 00:33:13.615 the ceremony, the process of enrolling, 00:33:13.955 --> 00:33:15.798 having an educator on the other side of 00:33:15.877 --> 00:33:15.958 it. 00:33:16.775 --> 00:33:17.414 this day and age, 00:33:17.435 --> 00:33:19.436 what made it possible was the fact that 00:33:19.497 --> 00:33:20.857 even though it was my local college, 00:33:21.357 --> 00:33:22.239 it was asynchronous. 00:33:22.358 --> 00:33:24.539 So I was able to do all but 00:33:24.559 --> 00:33:26.122 the testing like remotely. 00:33:26.922 --> 00:33:29.463 And I found it to be like a 00:33:29.544 --> 00:33:31.744 counterintuitively, just a great move. 00:33:32.185 --> 00:33:34.086 Now at this stage in my life, um, 00:33:34.287 --> 00:33:36.769 the social component just somewhat sadly, 00:33:36.808 --> 00:33:37.048 I guess, 00:33:37.068 --> 00:33:39.070 we're just not interesting or relevant or 00:33:39.111 --> 00:33:40.872 even practical because I'm working, 00:33:40.932 --> 00:33:41.771 I've got a family. 00:33:42.752 --> 00:33:45.295 Um, and, uh, but I just, um, 00:33:46.135 --> 00:33:47.256 I love education. 00:33:47.636 --> 00:33:49.057 I love learning new things. 00:33:49.617 --> 00:33:50.538 It ended up being a bit of a 00:33:50.598 --> 00:33:53.461 goldmine for me of just stepping into a 00:33:53.520 --> 00:33:55.762 more structured formal process. 00:33:57.864 --> 00:33:59.725 It's hard too because I also want to 00:33:59.746 --> 00:34:00.946 do well with it. 00:34:00.987 --> 00:34:02.048 There were a few times where I'm like, 00:34:02.087 --> 00:34:03.008 this is a little insane. 00:34:03.048 --> 00:34:04.328 I can't believe I'm doing all this right 00:34:04.368 --> 00:34:06.171 now. 00:34:06.691 --> 00:34:08.152 I've been thoroughly enjoying it and 00:34:08.172 --> 00:34:08.932 continuing to do so. 00:34:09.556 --> 00:34:10.616 Yeah. 00:34:10.636 --> 00:34:11.376 Talk about, uh, 00:34:11.478 --> 00:34:12.699 talk about Guildenberg for a little bit. 00:34:12.719 --> 00:34:13.538 Like what is, uh, 00:34:13.558 --> 00:34:15.320 what is the story of, of Guildenberg? 00:34:15.361 --> 00:34:16.240 How did that form? 00:34:16.300 --> 00:34:18.623 And what actually were you doing when you 00:34:18.643 --> 00:34:19.084 were doing it? 00:34:19.124 --> 00:34:19.263 I mean, 00:34:19.423 --> 00:34:20.565 I know what you were doing a little 00:34:20.585 --> 00:34:22.665 bit, but yeah. 00:34:22.787 --> 00:34:23.586 Super interesting. 00:34:24.208 --> 00:34:26.328 So I coming out of my time at 00:34:26.409 --> 00:34:27.009 automatic. 00:34:28.365 --> 00:34:30.467 I wanted to focus on the broader WordPress 00:34:30.547 --> 00:34:31.106 ecosystem. 00:34:31.126 --> 00:34:32.248 And I had an initial vision, 00:34:32.307 --> 00:34:34.049 which I wrote about quite publicly. 00:34:34.651 --> 00:34:36.412 And then I started working with a few 00:34:36.452 --> 00:34:39.975 folks to build out some of these ideas 00:34:40.016 --> 00:34:42.057 where it's like, how can we do conscious, 00:34:42.117 --> 00:34:44.240 proactive work to grow the WordPress 00:34:44.299 --> 00:34:44.921 ecosystem? 00:34:45.100 --> 00:34:45.901 What does it look like? 00:34:46.642 --> 00:34:49.065 And I had a lot of big ideas 00:34:49.224 --> 00:34:51.166 in my head at the time where things 00:34:51.207 --> 00:34:52.909 became quite practical. 00:34:53.088 --> 00:34:54.009 I had a couple of folks I was 00:34:54.049 --> 00:34:54.971 working with initially. 00:34:55.731 --> 00:34:58.295 And then I met Tammy Lister in the 00:34:58.335 --> 00:34:59.056 process. 00:34:59.856 --> 00:35:01.557 And, you know, 00:35:01.577 --> 00:35:03.039 I had some initial things that we tried 00:35:03.059 --> 00:35:03.800 with Guildenberg. 00:35:04.721 --> 00:35:05.202 success. 00:35:05.221 --> 00:35:07.423 A lot of things just like I found 00:35:08.003 --> 00:35:11.827 this is what that I guess the willingness 00:35:11.867 --> 00:35:14.230 to just go in and try things or 00:35:14.509 --> 00:35:16.592 maybe the confidence slash hubris at 00:35:16.632 --> 00:35:17.011 times. 00:35:17.732 --> 00:35:17.833 Hey, 00:35:17.853 --> 00:35:19.354 I'm going to just try this big thing 00:35:19.394 --> 00:35:20.355 and then oh wow, 00:35:20.394 --> 00:35:21.895 that did not work as I expected. 00:35:23.037 --> 00:35:24.637 But you learn a lot from it and 00:35:24.657 --> 00:35:25.940 there were some things that remained 00:35:26.000 --> 00:35:28.741 interesting and I saw an opportunity to 00:35:28.981 --> 00:35:29.583 to say, okay, 00:35:29.722 --> 00:35:31.423 even if the idea of building out, 00:35:31.443 --> 00:35:32.484 because we were looking at like building a 00:35:32.525 --> 00:35:35.066 platform and like all this infrastructure, 00:35:35.086 --> 00:35:37.427 I was like, well, that's not really, 00:35:38.308 --> 00:35:40.289 it's not going the way that I expected 00:35:40.309 --> 00:35:40.490 to, 00:35:40.549 --> 00:35:41.850 yet there's still a lot of value to 00:35:41.871 --> 00:35:44.673 be provided here and just connecting the 00:35:44.712 --> 00:35:47.095 dots between folks and opportunities. 00:35:47.335 --> 00:35:50.877 And when I met Tammy and she came 00:35:50.938 --> 00:35:53.540 on board eventually as a co-founder along 00:35:53.580 --> 00:35:54.861 with Luke Karbis, 00:35:56.022 --> 00:35:57.002 The focus shifted. 00:35:57.323 --> 00:35:58.743 She really opened my eyes to a lot 00:35:58.763 --> 00:36:03.667 of gaps in product thinking. 00:36:03.948 --> 00:36:05.629 You can become pretty dangerous when 00:36:05.669 --> 00:36:07.410 you're curious and interested in learning 00:36:07.450 --> 00:36:07.852 things. 00:36:08.551 --> 00:36:09.913 And you can go into something like, oh, 00:36:10.093 --> 00:36:11.274 I now understand this. 00:36:11.595 --> 00:36:12.375 I know this thing. 00:36:12.395 --> 00:36:13.756 But that doesn't mean you understand it. 00:36:14.718 --> 00:36:16.598 And in my work with Tammy... 00:36:17.740 --> 00:36:19.741 um yeah i got to it opened my 00:36:19.881 --> 00:36:21.183 eyes to a lot of things that i 00:36:21.243 --> 00:36:23.064 just didn't actually know that much about 00:36:23.144 --> 00:36:26.866 and the opportunities that i saw in um 00:36:26.926 --> 00:36:28.828 and that we saw together in combining the 00:36:28.908 --> 00:36:30.488 product thinking with more of like this 00:36:30.528 --> 00:36:32.830 business development thinking and we saw 00:36:32.870 --> 00:36:34.111 the real world impact that we were able 00:36:34.131 --> 00:36:36.332 to have with the members of the guild 00:36:36.852 --> 00:36:38.354 that we were working with and just getting 00:36:38.374 --> 00:36:40.895 folks connected with each other thoroughly 00:36:40.915 --> 00:36:44.218 enjoyed it and what ended up happening 00:36:44.437 --> 00:36:46.439 this was uh near the end of last 00:36:46.479 --> 00:36:46.740 year 00:36:48.160 --> 00:36:49.981 um i i knew some big changes were 00:36:50.020 --> 00:36:52.142 coming up um my wife and i were 00:36:52.343 --> 00:36:53.703 she was praying we knew we're gonna have 00:36:53.723 --> 00:36:56.064 a baby and gildenberg had gotten to a 00:36:56.104 --> 00:36:59.526 point where we were actually quite happy 00:36:59.566 --> 00:37:01.767 with its growth trajectory and tammy and i 00:37:01.787 --> 00:37:03.508 were starting to shift our focus to 00:37:04.008 --> 00:37:05.390 putting more energy investment into the 00:37:05.430 --> 00:37:06.830 product side of things which is always 00:37:06.850 --> 00:37:08.852 what we've been interested in and one of 00:37:08.892 --> 00:37:10.133 our members convecio 00:37:10.836 --> 00:37:12.278 we'd had the privilege of a front row 00:37:12.298 --> 00:37:13.580 seat to all of their growth. 00:37:14.180 --> 00:37:15.622 We've been working actively with them for 00:37:15.683 --> 00:37:17.606 over a year and saw some of the 00:37:17.687 --> 00:37:18.687 areas that they were focused on. 00:37:18.727 --> 00:37:20.591 We'd helped them with some acquisitions. 00:37:21.292 --> 00:37:22.874 And that just prompted thinking on our 00:37:22.913 --> 00:37:23.676 part where it's like, well, 00:37:24.692 --> 00:37:25.953 I wonder what if we were to work 00:37:25.973 --> 00:37:28.694 with them more directly and just become a 00:37:28.754 --> 00:37:29.473 part of the team? 00:37:29.513 --> 00:37:31.033 And we ended up deciding to do that 00:37:31.053 --> 00:37:31.895 in pretty short order, 00:37:32.495 --> 00:37:34.075 where it meant that Tammy was able to 00:37:34.095 --> 00:37:36.095 step into a role as chief product officer 00:37:36.134 --> 00:37:37.875 where there was entire like product teams 00:37:37.935 --> 00:37:39.875 and she could just jump into that and 00:37:39.915 --> 00:37:41.656 then do that thing full time that we 00:37:41.676 --> 00:37:43.676 were trying to earn our way into doing 00:37:43.897 --> 00:37:46.258 just a little bit because consulting work 00:37:46.278 --> 00:37:47.638 was the majority of what we were doing. 00:37:48.531 --> 00:37:49.053 And for me, 00:37:49.153 --> 00:37:50.674 it meant that I could focus business 00:37:50.694 --> 00:37:53.917 development energy on one company rather 00:37:53.937 --> 00:37:54.817 than spread. 00:37:55.037 --> 00:37:56.660 I was basically doing fractional business 00:37:56.680 --> 00:37:58.040 development work for just a bunch of 00:37:58.060 --> 00:37:58.401 different 00:37:59.109 --> 00:38:00.069 different companies in the space, 00:38:00.089 --> 00:38:01.049 which I thoroughly enjoyed. 00:38:01.729 --> 00:38:03.910 It was also something where knowing that I 00:38:03.930 --> 00:38:04.910 was about to have a baby, 00:38:04.930 --> 00:38:09.991 that I was also going back to college 00:38:10.071 --> 00:38:11.352 and going through all these other 00:38:11.392 --> 00:38:12.191 transitions. 00:38:13.171 --> 00:38:14.553 There was like a sanity check for me 00:38:14.573 --> 00:38:16.573 at one point where it's like, 00:38:16.953 --> 00:38:18.633 this feels a lot more sane to focus 00:38:18.673 --> 00:38:20.834 my energy and efforts on one company 00:38:20.854 --> 00:38:22.573 that's doing really interesting things in 00:38:22.593 --> 00:38:23.214 the space. 00:38:23.413 --> 00:38:25.354 And so that's what we've done. 00:38:25.374 --> 00:38:27.254 And I've been super happy with it. 00:38:27.435 --> 00:38:27.995 And it's only... 00:38:28.895 --> 00:38:30.495 Picked up the pace since then. 00:38:31.096 --> 00:38:32.837 With Guildenberg as a whole though, 00:38:35.339 --> 00:38:36.919 I'm really grateful for the time and 00:38:36.959 --> 00:38:37.600 experience. 00:38:37.821 --> 00:38:41.562 It gave me a chance to test in 00:38:41.622 --> 00:38:43.544 practice a lot of the ideas that I'd 00:38:43.584 --> 00:38:45.285 had prior and see. 00:38:46.185 --> 00:38:46.526 Also, 00:38:46.767 --> 00:38:47.906 I think the thing that remains the 00:38:47.926 --> 00:38:48.508 highlight for me, 00:38:49.790 --> 00:38:51.533 It's fantastic to be able to make a 00:38:51.573 --> 00:38:53.093 grounded connection where it's like you 00:38:53.133 --> 00:38:54.674 see an alignment of interest between two 00:38:54.734 --> 00:38:58.817 products or two organizations and then 00:38:59.299 --> 00:39:01.080 like help them find that aligned interest 00:39:01.100 --> 00:39:01.901 and then kind of just get out of 00:39:01.921 --> 00:39:03.401 the way and get to see some cool 00:39:03.441 --> 00:39:05.203 things happen as a result of that. 00:39:05.683 --> 00:39:07.464 That remains the highlight for me. 00:39:07.584 --> 00:39:08.345 It's fantastic. 00:39:08.386 --> 00:39:09.566 Like the people that we got to work 00:39:09.587 --> 00:39:11.928 with through the process and still get to, 00:39:11.968 --> 00:39:13.410 like a lot of what drew me to 00:39:13.430 --> 00:39:16.111 the opportunity at Convesio was to see the 00:39:16.131 --> 00:39:17.192 work that they were doing 00:39:18.734 --> 00:39:20.196 outside of the hosting space, 00:39:20.216 --> 00:39:21.680 which is where they started and focusing 00:39:21.720 --> 00:39:23.883 on commerce and payments and sort of all 00:39:23.903 --> 00:39:24.263 of that. 00:39:24.283 --> 00:39:25.645 So it's been quite the ride. 00:39:25.886 --> 00:39:27.288 I've thoroughly enjoyed it. 00:39:28.046 --> 00:39:29.406 Yeah, I really, I, 00:39:29.745 --> 00:39:32.346 I think that that networking component is 00:39:32.386 --> 00:39:33.346 really interesting. 00:39:33.747 --> 00:39:34.848 Um, like the, the, 00:39:35.308 --> 00:39:36.548 the part of it that I sort of 00:39:37.127 --> 00:39:39.528 saw was a lot of like, Hey, we, 00:39:39.649 --> 00:39:41.249 we know all these people and, 00:39:41.468 --> 00:39:43.649 and we're just kind of here to like 00:39:44.229 --> 00:39:46.229 connect this dot over here to this dot 00:39:46.270 --> 00:39:46.749 over here. 00:39:46.770 --> 00:39:47.970 And like you to go, 00:39:48.051 --> 00:39:49.930 you should have a conversation and. 00:39:50.390 --> 00:39:51.549 And it's very much like, 00:39:51.930 --> 00:39:53.491 I think about Courtney Robertson, 00:39:53.691 --> 00:39:56.872 what she does, the skill that she has, 00:39:57.892 --> 00:40:01.192 which is partially her job as a developer 00:40:01.252 --> 00:40:03.053 advocate, I think that's still her title, 00:40:03.653 --> 00:40:04.272 at GoDaddy, 00:40:04.312 --> 00:40:06.453 but really is more about who she is 00:40:06.573 --> 00:40:09.013 as a person and a member of the 00:40:09.093 --> 00:40:11.015 WordPress community is... 00:40:11.854 --> 00:40:15.256 like knowing the people and then knowing 00:40:15.756 --> 00:40:16.975 who to like, 00:40:17.377 --> 00:40:20.357 which strings to pull and tie together and 00:40:20.377 --> 00:40:20.798 say, okay, 00:40:20.837 --> 00:40:22.457 you two go in a room and talk 00:40:22.497 --> 00:40:24.479 about this and you two need to talk 00:40:24.519 --> 00:40:25.658 about this and like, 00:40:26.098 --> 00:40:28.160 kind of like almost like air traffic 00:40:28.200 --> 00:40:29.180 control sort of thing. 00:40:29.897 --> 00:40:31.319 Yeah, that's an important part of it. 00:40:31.540 --> 00:40:33.741 And I think the experience with Tammy also 00:40:33.921 --> 00:40:37.384 taught me where it's not, 00:40:38.265 --> 00:40:40.207 it's often not enough if you're thinking 00:40:40.267 --> 00:40:43.370 longterm to just like see an alignment of 00:40:43.430 --> 00:40:44.571 interest or make the connection. 00:40:45.071 --> 00:40:47.214 What I saw work incredibly well is like 00:40:47.354 --> 00:40:47.573 when, 00:40:47.714 --> 00:40:49.256 when Tammy would look at things through a 00:40:49.316 --> 00:40:51.058 product lens and we would look at this 00:40:51.078 --> 00:40:51.698 through the lens of like, 00:40:51.718 --> 00:40:53.319 what is their product level alignment 00:40:53.359 --> 00:40:54.680 between these two organizations? 00:40:55.430 --> 00:40:57.991 that gave a clear path for them to 00:40:58.091 --> 00:40:59.412 actually get something done. 00:41:00.071 --> 00:41:01.352 Because that was often the challenge, 00:41:01.392 --> 00:41:03.192 where it's like two parties or more would 00:41:03.212 --> 00:41:03.633 see like, oh, 00:41:03.653 --> 00:41:04.533 there is an opportunity here. 00:41:04.573 --> 00:41:06.894 What do we do about it? 00:41:07.254 --> 00:41:10.336 And for me, I think I knew intuitively, 00:41:10.356 --> 00:41:11.696 but it's taken a while to learn. 00:41:11.716 --> 00:41:13.256 It's like you can't just make something 00:41:13.337 --> 00:41:13.596 happen. 00:41:14.216 --> 00:41:16.738 The work is to find where the alignment 00:41:16.758 --> 00:41:17.278 of interest is. 00:41:17.298 --> 00:41:18.459 Sometimes it's unobvious. 00:41:18.578 --> 00:41:20.218 And I think looking at things through a 00:41:20.258 --> 00:41:21.140 product lens, 00:41:21.959 --> 00:41:23.240 uh, just led, um, 00:41:23.700 --> 00:41:25.881 led to a lot more practical, like, okay, 00:41:25.901 --> 00:41:26.821 here's the thing that you guys can 00:41:26.921 --> 00:41:27.642 actually do. 00:41:28.281 --> 00:41:29.861 And here's the place to start. 00:41:30.162 --> 00:41:33.363 And, uh, yeah, I think, um, 00:41:33.442 --> 00:41:35.223 I think that that's a bit a lot 00:41:35.283 --> 00:41:37.243 and that's led to me thinking even more 00:41:37.263 --> 00:41:39.064 holistically since then, where it's like, 00:41:39.404 --> 00:41:41.145 it's not just that you find the commercial 00:41:41.165 --> 00:41:41.524 alignment. 00:41:41.544 --> 00:41:43.006 Sometimes it's like also about cultural 00:41:43.026 --> 00:41:45.046 alignment between two organizations and 00:41:45.846 --> 00:41:46.667 how they're working and, 00:41:47.660 --> 00:41:48.921 And I think within the vein of like, 00:41:49.020 --> 00:41:50.562 and where we started with this like 00:41:50.582 --> 00:41:52.323 operating system and ecosystem thinking, 00:41:53.104 --> 00:41:55.767 what I especially enjoyed about it and 00:41:55.807 --> 00:41:56.366 remains, 00:41:56.607 --> 00:41:58.769 I think the key interest for me is 00:41:58.788 --> 00:42:01.330 the opportunity that any of us have to, 00:42:01.752 --> 00:42:05.093 to shape an ecosystem through making these 00:42:05.595 --> 00:42:08.596 informed connections and through like 00:42:08.857 --> 00:42:10.037 seeing an opportunity. 00:42:10.178 --> 00:42:11.138 And it's like some of the best things 00:42:11.158 --> 00:42:12.379 that I got to work on over the 00:42:12.419 --> 00:42:13.441 past couple of years were, 00:42:13.901 --> 00:42:15.303 when someone would seemingly out of the 00:42:15.343 --> 00:42:17.124 blue who knew what I was trying to 00:42:17.165 --> 00:42:17.765 do, it was like, hey, 00:42:17.785 --> 00:42:18.966 you should talk to so-and-so. 00:42:19.566 --> 00:42:21.227 And then that just opened up a big 00:42:21.287 --> 00:42:23.129 opportunity that wouldn't have been on my 00:42:23.169 --> 00:42:23.990 radar at all. 00:42:24.290 --> 00:42:27.593 And yeah, I've thoroughly enjoyed that. 00:42:28.232 --> 00:42:28.493 Yeah. 00:42:29.734 --> 00:42:31.455 So you mentioned WordCamp US. 00:42:31.915 --> 00:42:32.937 I assume that you're going. 00:42:33.317 --> 00:42:33.658 Yes. 00:42:34.098 --> 00:42:34.317 Yeah. 00:42:34.698 --> 00:42:35.218 I'm going. 00:42:35.419 --> 00:42:35.618 Yeah. 00:42:35.979 --> 00:42:38.241 What are you looking forward to in 00:42:38.301 --> 00:42:38.602 Phoenix? 00:42:39.625 --> 00:42:40.486 So Tammy and I are going to be 00:42:40.506 --> 00:42:41.348 doing a talk together. 00:42:41.729 --> 00:42:45.673 This will be our first time sharing the 00:42:45.692 --> 00:42:47.354 stage, which I'm pretty excited about. 00:42:47.374 --> 00:42:48.555 I'm a little bit nervous. 00:42:48.575 --> 00:42:49.676 I'm going to have to up my game. 00:42:50.573 --> 00:42:56.254 um and uh yeah tough competition looking 00:42:56.294 --> 00:43:00.756 forward to um uh the folks that you 00:43:00.776 --> 00:43:02.776 know it's great to see um folks that 00:43:02.796 --> 00:43:04.897 we are already know yourself included and 00:43:04.937 --> 00:43:07.778 meeting new folks um and uh experiencing 00:43:07.798 --> 00:43:09.178 the heat i can't i can't wait 00:43:10.959 --> 00:43:14.522 have you have you not experienced the uh 00:43:14.622 --> 00:43:17.725 phoenix summer before oh i have actually i 00:43:17.805 --> 00:43:19.528 i my grandfather had a lawn care business 00:43:19.567 --> 00:43:21.189 and i've been in phoenix in the summer 00:43:21.649 --> 00:43:24.272 yeah i mean i i i definitely like 00:43:24.372 --> 00:43:26.634 i've definitely been uh through arizona a 00:43:26.714 --> 00:43:28.917 few times in the middle of summer uh 00:43:28.977 --> 00:43:31.098 and also utah is not too far off 00:43:31.399 --> 00:43:33.401 um although we don't get quite as as 00:43:33.881 --> 00:43:36.062 hot but the thing the thing that i 00:43:36.102 --> 00:43:37.424 say like when i when i went to 00:43:37.444 --> 00:43:39.024 press comp this last time and i was 00:43:39.044 --> 00:43:40.944 in the cab uh and it had been 00:43:41.106 --> 00:43:42.446 it had been hot it was like it 00:43:42.466 --> 00:43:43.906 was like ninety degrees i think when i 00:43:43.966 --> 00:43:47.368 landed um and that was rare for what 00:43:47.569 --> 00:43:50.189 march i think it was ah um uh 00:43:50.810 --> 00:43:53.551 so that was that was uncommon um but 00:43:53.591 --> 00:43:55.191 we were talking about about the heat and 00:43:55.232 --> 00:43:55.832 i'm like yeah 00:43:56.720 --> 00:43:58.442 I know, because I've been here, 00:43:59.002 --> 00:44:01.044 the thing that I think about when I'm 00:44:01.165 --> 00:44:06.069 in Arizona in the peak of summer is 00:44:06.109 --> 00:44:08.790 that it feels like the sun is actively 00:44:08.830 --> 00:44:09.631 trying to kill me. 00:44:10.671 --> 00:44:14.153 like it's it's not like anywhere else 00:44:14.173 --> 00:44:16.613 chris let's bake them it's anywhere else 00:44:16.653 --> 00:44:18.634 it's like oh it's hot but like no 00:44:18.734 --> 00:44:21.877 it's actually like actively painful like 00:44:21.917 --> 00:44:24.118 to be to spend an extended period of 00:44:24.158 --> 00:44:25.799 time but then you know you just don't 00:44:25.839 --> 00:44:27.859 do that is is what so what you 00:44:27.999 --> 00:44:28.279 you learn 00:44:28.979 --> 00:44:30.000 Even though it's a bit of a joke, 00:44:31.162 --> 00:44:33.064 it is also serious that they take air 00:44:33.084 --> 00:44:34.104 conditioning seriously. 00:44:34.384 --> 00:44:35.225 Yeah. 00:44:35.245 --> 00:44:36.307 Well, you would have to, right? 00:44:36.327 --> 00:44:38.089 You have to if it's going to be 00:44:38.109 --> 00:44:39.169 a bit habitable. 00:44:39.950 --> 00:44:41.091 Yes, I'm looking forward to it, though. 00:44:41.962 --> 00:44:44.386 Yeah, no, I, I, I'm definitely, I'm, 00:44:44.546 --> 00:44:45.106 I'm down. 00:44:45.307 --> 00:44:46.567 I'm looking forward to it as well. 00:44:46.948 --> 00:44:49.049 Um, it'll be my first, uh, 00:44:49.270 --> 00:44:51.173 flagship WordCamp that I'll be speaking 00:44:51.272 --> 00:44:51.412 at. 00:44:52.073 --> 00:44:54.375 Um, so I'm pretty excited about that and, 00:44:54.595 --> 00:44:56.497 uh, yeah, looking forward to, 00:44:56.517 --> 00:44:57.698 to reconnecting with all the folks. 00:44:57.758 --> 00:45:00.462 Cause yeah, that's the, that's, that's, 00:45:00.482 --> 00:45:01.183 that's what it's about. 00:45:02.144 --> 00:45:02.964 That is what it's about. 00:45:04.587 --> 00:45:06.288 Well, thank you, Jonathan, for coming on. 00:45:06.328 --> 00:45:09.069 Thank you all who may be listening to 00:45:09.109 --> 00:45:10.631 this now or in the future. 00:45:11.111 --> 00:45:13.173 Where can people find you online should 00:45:13.212 --> 00:45:14.332 they desire to? 00:45:14.912 --> 00:45:15.593 Yeah, 00:45:15.633 --> 00:45:18.856 jonathanwold.com is my personal website. 00:45:19.055 --> 00:45:20.977 I've been having more fun working on it 00:45:21.017 --> 00:45:21.457 lately. 00:45:22.057 --> 00:45:23.017 I've got a blog that... 00:45:24.024 --> 00:45:25.665 is not seeing some love in a while 00:45:25.705 --> 00:45:27.705 but it's it's on my mind and my 00:45:27.745 --> 00:45:30.328 contact information is all there and um 00:45:30.408 --> 00:45:32.569 i'm also like on the wordpress slack and 00:45:32.808 --> 00:45:35.910 uh yeah um you also have a podcast 00:45:35.970 --> 00:45:40.073 yeah you use this this uh amazing uh 00:45:40.093 --> 00:45:43.095 radio voice uh relaxing soothing radio 00:45:43.134 --> 00:45:45.917 voice uh for for the power for the 00:45:45.937 --> 00:45:47.618 powers of good with your your podcast 00:45:48.678 --> 00:45:49.959 Mostly, mostly for good. 00:45:50.120 --> 00:45:50.339 Yes. 00:45:50.700 --> 00:45:52.200 I actually have a couple of podcasts, 00:45:52.261 --> 00:45:55.283 but the one that's, yes, 00:45:55.323 --> 00:45:56.243 so I have Crossword, 00:45:56.703 --> 00:45:58.145 which is a podcast I do with Luke 00:45:58.165 --> 00:46:00.466 Karbis on the WordPress ecosystem. 00:46:00.627 --> 00:46:03.209 And occasionally we have some, 00:46:03.249 --> 00:46:04.450 we always have fun and occasionally we 00:46:04.470 --> 00:46:07.812 have some good output from that as well. 00:46:07.953 --> 00:46:08.712 Only occasionally. 00:46:09.033 --> 00:46:09.674 Only occasionally. 00:46:09.694 --> 00:46:09.913 Yeah. 00:46:11.379 --> 00:46:12.359 Well, thanks again, Jonathan, 00:46:12.379 --> 00:46:12.899 for coming on. 00:46:13.680 --> 00:46:14.000 Thank you, 00:46:14.040 --> 00:46:15.381 everyone who are watching and listening to 00:46:15.401 --> 00:46:16.142 this in the future. 00:46:16.942 --> 00:46:18.383 And yeah, we'll see you on the internet. 00:46:18.765 --> 00:46:19.584 Thanks for having me, Chris. 00:46:19.645 --> 00:46:20.345 I'll see you in a few weeks.