Miriam Schwab has been all in on WordPress for two decades. She started as a content writer who got distracted by the websites she was writing for, taught herself to build them, and eventually grew that into a thirteen-year agency — illuminea — serving tech companies and nonprofits in Israel.
Then she went startup: Strattic was a platform that let companies use WordPress as a hidden backend while serving a blazing-fast static site to the world. The pitch was simple — marketing keeps their power tool, the CTO sleeps at night. Fortune 500 companies, governments, and the UN ended up on it. Elementor acquired Strattic in 2022, and Miriam came along with it, becoming Elementor’s Head of WordPress.
That role barely existed when she got the job. The founders told her: we know we need someone like you doing something like this — you do you. So she built their Five for the Future program, became Elementor’s first WordCamp speaker, opened the company to global sponsorships, and created shared Slack channels with partner companies across the ecosystem.
She describes herself as a “fake developer” — someone who loves tech, has managed dev teams, and will never sit down to write code. But she’s possibly the most WordPress-y person at the most-installed WordPress plugin company in the world. Which, when you think about it, is exactly what the job needed.
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